TOK

 Some notes for Arnaud


TXH Studio Manager / Producer / Technical Lead (LONDON)

Re:   Multi-cam Live streaming: Tik Tok & influencers..

Originally I worked directly with Steven the Broadcast producer @ ‘Tik Tok’ who had already set up a small studio space in Manchester.  I Replicated the kit and set-up , style they were using at the London Studios I was running; which was an Atem switcher with 3 Sony A7’s. Inc:  onscreen graphics delivered by Tik Tok.. ,  Studio lighting with a technical operator to cut between cameras, add graphics and monitor sound levels. Utilising OBS software.

This was for a new venture, globally, for the parent company.  Taking popular Influencers with large followings and putting them in a ‘real-life’ studio setting to sell products in a QVC style show for streaming on Phones via their platform.

I gained a lot of insights in what worked for this new format and what did not.

Inc.  when to cut to the product or re-frame..   The difference between working with influencers and traditional TV presenters and how to keep their USP’s and fans happy.   This came about through monitoring the shows along with a statistician from L.A. who came specifically to see the early stages of progress.

I also produced for a well known London agency a similar show / promo (for the same platform) but utilising much higher production values that would be associated with traditional Live Television.  utilising the same portrait format and all the tricks that had been learned via the daily show which ran for 9 months in Studio 3.